Botz

Branding

Botz is a brand of hand-sewn clothing, where each collection serves as a stage for independent artists to showcase their art and inspirations. The artists go through a curation process and create a special design to be printed on Botz shirts. The brand was created to stand out, but the challenge was ensuring it didn’t compete with the artists, their prints, and the endless possibilities of colors and shapes. We chose to use a clean font and neutral colors in its palette.